Strategic leadership and integration. Business analysis. 360° accountability. Our Marketing team ensures that we have the necessary in-depth knowledge of our clients' business needs and challenges. This makes it easy to ensure the best solutions are crafted and delivered by properly skilled and integrated teams.
Our Strategy and Planning teams have a deep understanding of business dynamics, customer behavior and brand positioning as it applies to today's ever-changing, multi-channel customer experience. So we're always delivering strategically solid, sales driving efforts for our clients.
We get down to the finest details – our usability group leverages behavioral research and even eye tracking technologies to maximize the impact of our content designs.
Brand and customer insights. Customer experience journeys. Qualitative and quantitative research. Usability analysis. We apply it all across the board.
Our Performance Channels team looks at each of our clients' brands, and helps develop a custom approach to its marketing and channel mix. By emphasizing best-in-class data and analytics, we develop significant insights into the critical factors that drive campaign success. We employ our expertise across a myriad of channels, including paid search (SEM), organic search (SEO), affiliate marketing, comparison shopping engines (CSEs), Google Shopping and performance display. Then we focus on those efforts that yield the highest returns. And it works: in 2011 alone, True Action performance channel programs drove over $2 billion in revenue for our clients.
Our Analytics and Optimization team continually tweaks programs to get the most from channels, customers and content.
From multi-channel measurement to predictive modeling, we relentlessly focus on finding ways to leverage the sea of data our clients continue to compile.
How do you stand out amidst the saturation and excess of commercial stimuli?
This is certainly a challenge to marketers looking to optimize how to communicate with prospects and customers. Our Media team brings clarity to the rapidly changing landscape of DSP's, DMP's Trading Desks and RTB driven campaigns, providing a clear path to success. We also perform buying and planning duties, as well as help develop overall communications strategies.
Our team of Creative Directors, Experience Architects, Art Directors, Copywriters and Production Artists all collaborate to create insight-driven Commerce Catalysts™
Whether ideas are executed through a rich media campaign, social games, mobile applications, websites or original content, one thing remains the same - the ideas we develop drive measurable results.
We also have a huge sandbox to play in: our professionally equipped imaging studios are staffed with dedicated teams of photographers, stylists, dynamic image editors, product copy writers and producers. There we create efficient and scaled digital content for our clients, while also enjoying a place to prototype new ideas.
We make sure users are getting everything out of an experience that we intend to give them.
Usability covers a broad spectrum, from research to design, and the feedback loops that exist between the two. At True Action, we run several usability labs that employ the latest technology to make sure designs are working as intended.
We also make sure we are involved very early in the design process – making everything we do answer this important question: Does the interface work as intended for the intended user?
We are in the unique position among agencies to stay ahead of the constant flow of technological changes that often overwhelm marketers.
We employ the industry's leading tools, platforms, destinations and applications for excelling at marketing messaging and commerce.
Systems architecture and integration. Mobile and social apps. Front-end development. Content management. No other marketing services provider has the ability to leverage this depth of knowledge and expertise.
Given the powerful influence of social media, we build CRM and loyalty programs that leverage the central role of the consumer as influencer, friend and curator of your content.
We never toy with the immense value of customer loyalty; we always carefully manage relationships with customers through highly studied social strategy.
On time, on budget and on par with extremely high standards.
Our Operations team prides itself on being able to deliver – even in a converging and complex world of mobile, social and big data. Orchestrating the myriad of programs, technologies, channels and actors is no easy task – but we work both inside our agency and with our clients to make sure everything goes off without a hitch.
