True Action Network is a full-service digital agency. We work closely with our partners to create powerful digital marketing solutions that produce truly measurable results. 

In our increasingly complex commercial world, maintaining brand integrity while reaching ambitious sales targets has become a delicate balancing act. A deep understanding of business dynamics, customer behavior and brand positioning is critical. Our Digital Strategy and Planning Teams are experts in navigating the ever-changing, multi-channel customer journey and leveraging social media and mobile opportunities to build a solid foundation of understanding of the customer universe.

• Business Case Analysis
• Channel and Strategy Audits
• Customer Experience Journey (CEJ) Development
• Competitive and Industry Analysis
• Media and Channel Planning
• Engagement Planning
• Content Strategies

Our Creative Team stretches themselves between the interactive idea cloud and the grounded realities of revenue. We don’t just hire creative people; we cultivate a new hybrid of creative talent. This ensures they possess a deep understanding of how people use digital channels to research, browse, engage and ultimately buy. We believe in our always-on technology-driven and highly measurable world, everything is a transaction: no matter how big or small a budget or the work is, all types of interaction have brand and revenue value.

• Experience Planning
• Information Architecture
• Interaction Design
• Visual Design
• Interactive Content Development and Management
• Mobile Application Development

The Marketing Team at True Action Network focuses on driving measurable and sustainable ROI. Every brand demands a custom approach to its marketing and channel management. Through our studied approach and our emphasis on data and analytics, TAN is able to gain extensive clarity into campaign success and focus investments on initiatives and channels that yield the highest returns. In 2010 alone, True Action Network‘s digital marketing programs drove over $1 billion in revenue.

• Paid Search (SEM)
• Search Engine Optimization (SEO)
• Comparison Shopping Engines (CSE’s)
• E-mail Marketing
• Affiliate Marketing
• Display Advertising
• Social Media
• Emerging Media
• Mobile Marketing
• Retargeting

In our minds, data value is measured by depth and experience. We are data connoisseurs; we relish in it and understand which specific insights are true and relevant to our clients. Our analytics practices provides our customers with a crystal clear picture of who their customers are, and how they interact with targeted marketing programs, site content and functionality, and channel performance. The Analytics Team’s constant collection, processing and analysis of information from numerous data points helps us formulate solid strategies that guide our clients’ marketing programs.

• Attribution Modeling & Analysis
• Web Analytics
• Segmentation
• Customer Analytics
• Portfolio Analysis

To us, technology is the invisible framework that facilitates action within our commerce-driven world. We believe that the most successful customer experiences are those created by innovative combinations of proven technologies. Rather than using technology for technology’s sake, True Action Network relies on it to trigger the proper experiential responses from a solid strategic approach.

• HTML5, CSS, JavaScript & Flash
• Java, Python & PHP
• MySQL, PostgreSQL & Oracle
• Django and Expression Engine
• Magento, DemandWare & GSI Commerce Webstore
• Facebook, Twitter & Social Media Apps
• iOS (iPad & iPhone), Android & Mobile Web Apps

Mastering the creation of superior images is key to selling. Our focus is on quality and the understanding of how the science behind the image can be leveraged to maximize sales. True Action Network has multiple professional, fully equipped imaging studios and a dedicated team of photographers, stylists, production artists, product writers and coordinators. In 2010 alone, we created, post-produced and wrote over 90,000 finished images and over 55,000 product descriptions for multiple brands and consumer needs.

• Product and Lifestyle Photography
• Dynamic Imaging (Zoom & Pan, Product Rotation, 360 Spins, Customization)
• Content and Copy Development
• Post-Production
• Product Video

True Action Network’s Usability Group is highly regarded as an industry leader. Our goal is to ensure that our design and content are independently and objectively reviewed, and that what we produce actually works. What makes us different is our study results are never filtered prior to client presentations. Through persistent observation of real-time online activity and purchasing behaviors in our world-class usability labs, our Usability Group gives us valuable insights that guarantee our design projects are highly successful. 

• Eye Tracking Analysis
• Behavioral Research